Social campaign made by Goodby, Silverstein & Partners to make people pay attention to the different shapes of Cheetos and to have the chance to win $10.000. Together with my copywriter partner we created and animated these pieces by the instructions of our team. We animated all the .GIF's for Instagram, Facebook and Twitter. All the background environments were made by hand from paper.
Agency: Goodby, Silverstein & Partners
Client: Frito-Lay Cheetos
Creative campaign made in order to raise awareness about Dyslexia in America. 10-15% (more than 40 million) of Americans have Dyslexia, more known as a reading disorder. This also includes difficulties in speech, spelling and pronunciation.
Client: Dyslexia Foundation
Co-Founder, Design, Photography, Marketing
In my spare time I founded this jewelry company with my sister and a close friend of mine. My sister was designing jewelry for fun and we saw an opportunity to develop it further and to create a business around her. Based in Stockholm, Sweden we started making the jewelry by hand. Long days and even longer nights lead up to something that we would like to consider a success. The jewelry became very popular and was in high demand. After a while we could not keep up by hand so we moved all production to Hongkong where we could scale things up. After a few years of fun and hard work, we decided to part ways in order to follow new adventures. This project has guided me into a creative field of work and shaped my entrepenurial will.
Client: Gabriella Galli Stockholm
How many dirty things did you touch today? Did you know that 62% of men and 40% of women don't wash their hands after using the bathroom? They also touched the same things that you did.
How do we communicate that Germ-X kills 99.9% of germs? Use a language that everyone can relate to and shows their everyday connection to germs. The messages look humorous initially but people will have a hard time forgetting the idea.
Academy of Art University Spring Show
My partner and I were lucky enough to be apart and to work on this project when we were at Goodby, Silverstein & Partners. We worked closely with the creative team and helped with tracing and mapping out images to suit the different layouts of the campaigns. In large Photoshop files, we traced and mapped out the photographs that individually was apart of a bigger picture. By using different stock photos the creative team wanted to demonstrate how this program is able to master new creative techniques.
Agency: Goodby, Silverstein & Partners
In a team of 4 we came up with a creative solution for the BMW Connected brief / One Show Competition 2017. By utilizing sound and the presence of sound we wanted to show how the BMW Connected app help you navigate and de-stress, so you can enjoy the orchestra of life. Sound is one of the universal ways of communication and connection. “Break through the noise with noise” is a campaign that showcases the app “BMW connected” to make your daily life easier.
A selection of passion projects I have done in my spare time.
Assignment: Come up with an idea where a product would be shown and used in an unusual way.
Beholdr is a social platform developed to inspire and guide high school students into a creative field of work. By answering some personal questions about yourself and your interests, Beholdr will find a suitable profession for you. Beholdr will frame your future and give you some interesting career advise and how to get started. Take a photo of yourself with your given career filter and share it with your friends on social media.
On this project we worked in a team of five which included copywriters, developers and me as an art director. We developed this project over the course of two months when I was interning at Goodby, Silverstein & Partners. It was an amazing experience to be a part of this great team and to develop this idea from scratch.
Client: San Francisco Unified School District
Agency: Goodby Silverstein & Partners
Stop motion for Eos Lipbalm.